We turned infrastructure strategy into a city you can touch.
The Challenge
Complex systems don’t land in PowerPoint.
Deloitte needed to communicate something complicated: how interconnected infrastructure creates value. But “systems thinking” doesn’t land in a slide deck. At Smart Cities Expo, everyone has a screen. They needed people to stop, engage, and remember.
THE CONCEPT
Make
infrastructure tangible.
We built HarmoniCity: an interactive table with a physical city model, 50 smart tiles, and two recognition screens.
Pick up a tile — say, “Energy Grid” — place it on the screen, and watch the city respond. LEDs guide you to related infrastructure. The screen reveals case studies, connections, trade-offs. Abstract strategy becomes physical discovery.
Three experience modes — from quick discovery to a 10-minute guided challenge. Every interaction captured, every choice revealing priorities.
THE BUILD
Custom everything
Custom everything: PCB design, CircuitPython firmware, 3D printing, laser cutting, carpentry, distributed software architecture - all woven together into one seamless experience.
The Result
Qualification built in
10-minute sessions that qualify leads through behaviour, not badge scans. Every tile choice signals intent. A booth people return to.
Cross-domain discovery
Different industries, one table. Physical format sparks the conversations that scheduled meetings never produce.
A reusable strategic asset
The tile system is modular. Content is data-driven. Adaptable to future activations, contexts, and clients.
An experience that makes systems-thinking physical. Infrastructure decisions became tangible, collaborative, and genuinely fun.
